A new partnership with the Los Angeles Football Club (LAFC), part of Major League Soccer (MLS), will help ensure the safe return of fans to LAFC games. The MLS club will implement Armored Things’ crowd intelligence solution at its stadium to enable a real-time understanding of fan flow and enable smarter decisions related to crowd density, space utilization, security and sanitation. The joint Armored Things-LAFC press release can be read here.
Armored Things also announced it has raised $7 million in additional seed funding led by Will Ventures with participation from Splunk, provider of the Data-to-Everything Platform, and existing investors Glasswing Ventures, iNovia and MassVentures.
Former NFL linebacker Isaiah Kacyvenski co-founded the venture capital firm Will Ventures to invest in technologies that could be pressure-tested by sport. “The application of Armored Things’ technology extends well beyond sports,” said Kacyvenski. “We believe it will not only change how large sports stadiums operate, but also how university campuses, corporate campuses and smart cities are managed and experienced.”
The new funding brings Armored Things total capital investment to $14.8m.
In their coverage of the announcements, The Stadium Business highlighted LAFC’s earlier announcement to expand its partnership with Patriot One Technologies to launch The Stadium & Event Safety Strategic Alliance.
“When fans return to Banc of California Stadium, the ability to measure crowd size and movement will be critical as we prepare to safely manage concourse traffic, operate concessions, and utilize club spaces,” said Christian Lau, Chief Technology Officer at LAFC. “Armored Things’ crowd intelligence software provides us the ability to anticipate how our fans will move throughout the venue, so we can continue to enhance the guest experience.”
Armored Things Co-founder & CEO and Julie Johnson Roberts told BostInno that Armored Things is focused on helping campuses and venues reopen safely. “It wasn’t without some fear, in March, when you call yourself a crowd intelligence company and ‘crowd’ suddenly becomes the worst word to say,” Johnson told BostInno. “It became clear several weeks later that we could be helpful. Now, we have a whole pipeline of universities and teams and companies considering working with us.”
Armored Things provides real-time understanding of people and flow in large venues. Our AI software is deployed in command centers and on mobile devices to enable smarter decisions related to crowd density, space utilization, security for stadiums, college and corporate campuses, and conference sites.
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